Privacy Policy
For the Body Language app on Google Play · Last updated 18 October 2026
The short version
- You don't need an account. We never ask for your name, email or phone number.
- When you use the AI coach, the text you type is sent to our server and to Anthropic (the company behind Claude) to write the reply. Conversations are deleted after 30 days.
- Camera practice is analysed on your phone. No picture, video or sound ever leaves your phone.
- Your reading progress, quiz scores and settings stay on your phone.
- Free users see ads from Google AdMob. Premium is bought through Google Play; we never see your payment details.
- You can delete your data at any time in the app (More → Delete my data) or on this page.
1. Who we are
Creative Lab (“we”, “us”) publishes the Body Language app. Our address: New Delhi, India. You can contact us through support@creativelab.in.
2. What we collect and why
| Information | What it is | Why we use it |
|---|---|---|
| App identifiers | A random install ID and Support ID created by the app, and a random access token. They are not linked to your name, email or Google account. | To know which daily allowance, credits and Premium status belong to your copy of the app, and so you can quote your Support ID if you need help. |
| AI coach messages | What you type in the AI features (role-play, “What did that mean?”, “Ask the book”) and the AI's replies. | To generate replies, keep the conversation going, check reported replies and keep the coach safe and useful. |
| Practice measurements | For camera practice: numbers worked out on your phone, such as how often you looked away or smiled. If you turn on the microphone, also the words you said, turned into text on your phone, and numbers such as your speaking pace. | To give you feedback on your practice. No image, video or sound is sent. |
| Usage information | App version, language setting, number of AI messages per day, features used, times of use, and technical data such as your IP address in server logs. | To run daily limits, prevent abuse, fix problems and plan improvements. |
| Purchases | A purchase token, product and order number from Google Play. | To confirm your Premium purchase with Google. Google Play handles payment; we never receive card or bank details. |
| Rewarded ads | Confirmation from Google AdMob that you finished a rewarded ad, linked to your install ID. | To add the credits you earned. |
| Feedback and reports | What you write in the feedback form, an email address only if you choose to add one, and replies you report. | To answer you (inside the app and, if you gave an email address, by email) and to improve the app. |
| Invitations | If you install the app from a friend's invite link, Google Play passes your friend's Support ID to the app. If you invite friends, we store which installs joined with your link. | To give you and your friend the free AI messages you earned, and to stop abuse. |
Stored only on your phone (never sent to us): reading progress, bookmarks, quiz scores, streaks, favourite signals, reminder time and other settings.
3. The AI coach and Anthropic
The AI coach is powered by Claude, made by Anthropic, PBC. When you send a message, our server forwards it, with the earlier messages of that conversation, to Anthropic to create the reply. Anthropic processes this data on our behalf as a service provider. Under its commercial terms, Anthropic does not use this data to train its models and keeps it only for a limited time. See Anthropic's privacy policy.
AI replies are generated automatically and can be wrong. Please don't type sensitive personal information (for example health details or other people's names) into the AI coach.
4. Ads (free version)
The free version shows ads from Google AdMob. AdMob may collect your device's advertising ID, IP address, approximate location based on IP, ad interactions and diagnostic information to show and measure ads. In the European Economic Area, the UK and Switzerland, we ask for your consent through Google's consent message before personalised ads are shown; you can change your choice at any time in the app (More → Privacy options). You can also reset or delete your advertising ID in your Android settings. Premium users see no ads. See how Google uses information from apps that use its services.
5. Camera practice
Camera practice uses the front camera only while a practice session is running, and only after you allow camera access. The analysis runs on your phone using Google ML Kit. The microphone is optional: if you turn it on and allow access, your phone's built-in offline speech recognition turns what you say into text on the phone. Nothing is recorded, saved or uploaded by us; only the summary numbers and, with the microphone on, the text of your answer are sent if you ask for AI feedback.
6. Who we share data with
We do not sell your personal data and we do not share it for others' advertising. We share data only with service providers that help us run the app: Anthropic (AI replies), our hosting provider (servers in Germany), and Google (Google Play billing, AdMob ads and ML Kit). We may also disclose data if the law requires it.
7. How long we keep data
- AI conversations: deleted automatically after 30 days.
- Usage and cost records (which contain no message text): up to 24 months.
- Feedback and reported replies: up to 24 months.
- Purchase records: as long as needed for accounting and legal duties.
- Everything linked to your install ID is deleted straight away when you use “Delete my data”, except purchase and cost records, which are kept without any link to you.
8. Your choices and rights
- Delete your data: in the app (More → Delete my data) or on the delete-data page.
- Ads consent: More → Privacy options in the app.
- Notifications: turn reminders off in the app or in Android settings.
- Other requests (access, correction, objection): contact us through support@creativelab.in. Depending on where you live (for example under the GDPR or India's Digital Personal Data Protection Act), you may have further rights, including the right to complain to a data protection authority.
9. Children
The app is meant for adults (18 and over) and is not directed at children. If we learn that a child has used the AI coach, we will delete the related data.
10. Security
All data travels over encrypted HTTPS connections. Service keys are stored encrypted, and our admin tools are protected by passwords, two-step verification and access logs. We collect as little as possible: no account, no name, no contacts, no precise location.
11. International transfers
Our servers are in Germany. Anthropic and Google may process data in the United States and other countries, under safeguards described in their own policies.
12. Changes
If we change this policy, we will update the date at the top. For important changes we will also tell you in the app.
13. Contact
Creative Lab — support@creativelab.in.